CASE STUDY: ZERO LATENCY BC
Street Market Digital serves as Zero Latency BC’s fractional marketing manager and creative partner, providing strategy, design, execution, and hands-on support across nearly every customer touchpoint. This is an ongoing, integrated partnership rather than a one-off project, enabling the brand to maintain strong creative direction and consistency.
Services
Building a Cohesive Brand Experience
WHO IS ZERO LATENCY BC?
Zero Latency BC is a location-based virtual reality entertainment brand, part of a global network that has grown to 120+ locations worldwide. They offer immersive VR experiences for players of all ages, combining cutting-edge technology with unforgettable, interactive environments.
WHY ZERO LATENCY PARTNERED WITH STREET MARKET DIGITAL
Scaling while keeping the brand consistent
When Zero Latency BC approached Street Market Digital, they were expanding the franchise into British Columbia. The brand needed a unified marketing approach that would drive awareness, increase bookings, and maintain a polished, consistent customer experience across digital, print, and physical spaces.
Early in the partnership, many of the graphics and videos produced for the BC locations were also adopted by the global HQ, helping to set a consistent, high-quality standard across Zero Latency’s worldwide network.
A CREATIVE PARTNERSHIP TO SUPPORT GROWTH
Rather than managing one-off projects, Street Market Digital became a fractional marketing partner, providing strategy, design, and hands-on execution across nearly every customer touchpoint.
Key contributions included:
Web & Digital: Designing and maintaining the website including booking platform integration, landing pages, and promotional content.
Print & Experiential Design: Producing marketing collateral, in-venue graphics, large-format signage, and immersive VR space visuals.
Events & Launch Support: Supporting the openings of both BC locations with event visuals, on-site signage, and promotional materials.
Paid Ads & Campaign Oversight: Designing ad graphics and copy while managing the external teams hired by Zero Latency to execute and optimize campaigns.
IMPACT & RESULTS
Through this ongoing partnership, Zero Latency BC has been able to:
Maintain consistent branding across digital, print, and physical environments.
Launch new campaigns and venues efficiently, without the overhead of a full in-house marketing team.
Adapt quickly to new opportunities, including rapid-turn promotions and evolving business needs.
Street Market Digital continues to serve as a trusted long-term creative partner, helping Zero Latency BC scale their brand locally and globally while delivering polished, high-impact marketing and immersive experiences for players.
